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January 02, 2013 Posted by Lucy Wing |
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Save The Date - 2013
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October 22, 2012 Posted by Lucy Wing |
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CONCRETE Brand Campaign Case Study
The Challenge An international film festival was being introduced in a small northern Ontario town. While Huntsville had little credibility as a cultural hotspot, the intent was to leverage the proposed festival’s timing of a week after of the Toronto International Film Festival as a opportunity for a complementary but clearly distinct experience in Ontario’s cottage country. Concrete was hired to create a brand identity for this new festival that would drive interest and traffic to this destination. The Solution Concrete created a personality for the festival and the hosting town of Huntsville as a quirky but unpretentious, welcoming place for young talent from around the world. By combining standard film festival imagery, like the Cannes laurel leaves, with northern Canadiana kitsch, the festival was able to attract the attention of both Canadian and international audiences, in spite of a very slim marketing budget. The Results Film North is now into its third season and attendance, interest and recognition continues to grow. Media attention for a festival of this size has been remarkable. And merchandising that Concrete also developed has become a valued collectable and, as a result, a very welcomed but unexpected source of incremental revenue. View the complete CONCRETE case study: » PDF - Case Study [8 MB] |
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ARCHIVES January 2013 October 2012 September 2012 August 2012 June 2012 March 2012 February 2012 January 2012 December 2011 October 2011 September 2011 August 2011 June 2011 May 2011 March 2011 December 2010 November 2010 October 2010 September 2010 August 2010 June 2010 May 2010 March 2010 October 2009 September 2009 |
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