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Film North June 14, 2010
Posted by
Lucy Wing
Film North RBC makes a splash for Blue Water Project
Film North
Nearly three years after launching its Blue Water Project, RBC is launching its first major marketing push for the $50 million environmental initiative.

Blue Water began in 2007 as a 10-year grant program to fund water conservation programs around the world. While it has been mentioned sporadically since then in isolated marketing executions, today sees the launch of a large-scale campaign created by Montreal agency Cloudraker.

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