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June 14, 2010 Posted by Lucy Wing |
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RBC makes a splash for Blue Water Project Nearly three years after launching its Blue Water Project, RBC is launching its first major marketing push for the $50 million environmental initiative. Blue Water began in 2007 as a 10-year grant program to fund water conservation programs around the world. While it has been mentioned sporadically since then in isolated marketing executions, today sees the launch of a large-scale campaign created by Montreal agency Cloudraker. » more...
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