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October 15, 2010
Posted by Lucy Wing
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Concrete cast in branding and design role for new film fest
HUNTSVILLE, ONT—Premiering today is Film North, Muskoka's first international film festival. And starring in the role of brand strategy and creative direction is Toronto design firm Concrete.
When developing the brand for the new festival, Concrete focused on our Canadian brand of humour. "Part of the Canadian psyche is the ability to make fun of ourselves," said Diti Katona, founding partner at Concrete, in a released statement. "We wanted to take the standard festival imagery - like the Cannes laurel leaves – and put a tongue-in-cheek, Canadian spin on it."
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